Revenue, not just replies
salestrack ties every Meta ad to won deals, so you see cost per customer and ROAS by ad set and ad.
Both run on the official WhatsApp Business API. Wati is built for WhatsApp and Instagram marketing and support. salestrack is a sales CRM: it adds a pipeline, targets and the cost per customer of every Meta ad.
| Capability | salestrack | Wati |
|---|---|---|
| Official WhatsApp Business API | Yes | Yes |
| Shared team inbox | Yes | Yes |
| Meta lead-form ads intake | Yes · Native | Not a core feature |
| Click-to-WhatsApp ads tracking | Yes | Yes |
| Cost per customer and ROAS by ad | Yes · Tied to won deals | Dashboard claims ROAS; not tied to a pipeline |
| Sales pipeline with stage value | Yes | Via HubSpot / Salesforce integration |
| Targets, forecast and team scorecards | Yes · Growth | — |
| AI agent | Yes · Included on Growth | Astra AI, paid add-on |
| Broadcasts with cost shown before send | Yes | Yes |
| Instagram DM automation | [CONFIRM roadmap] | Yes |
| Pricing model | Free plan, then plans by channels, users and leads | Per plan + per extra user |
| Free plan | Yes · (no WhatsApp) | 7-day trial |
Last checked October 2026. Sources: wati.io, wati.io/pricing. Tell us if something has changed and we'll update it.
salestrack ties every Meta ad to won deals, so you see cost per customer and ROAS by ad set and ad.
Stages with value, follow-ups, targets, forecast and team scorecards — no separate CRM needed.
Start free, then choose a plan based on your channels, integrations, users and lead volume.
We'll help you move your number, templates and contacts. The $100 guided setup covers it.
Download your contacts and import the CSV with column matching.
Connect your WhatsApp Business number to salestrack through Meta's embedded signup.
Use the guided builder; approved wording usually passes again quickly.
If you sell through Meta ads and WhatsApp and need a pipeline, targets and ad ROI, yes. If your main need is Instagram DM automation or chatbot templates, Wati may suit you better.
Yes. Your number can be connected to salestrack; we'll walk you through it during guided setup.
salestrack charges Meta's rate + 10% on Starter and Meta's rate on Growth, from a prepaid wallet, with cost shown before every broadcast. Check Wati's current rate card for theirs.
salestrack has a free plan forever (without WhatsApp) and a 7-day trial on paid plans. Wati offers a free trial; check its site for current terms.
You can, but most teams consolidate because one WhatsApp number usually connects to one provider.
salestrack CRM is made by Dentobees Innovations LLP in Kozhikode, Kerala, India — the team behind Dentobees, the dental clinic software used by 1,000+ dentists.