Enquiries wait overnight
An implant enquiry at 9 pm sits on the front-desk phone until morning. By then the patient has booked elsewhere.
For clinics
From Instagram ad to booked appointment
- 01Patients enquire from Meta ads or WhatsApp.
- 02The front desk replies in seconds and books a slot.
- 03Reminders go out on WhatsApp so fewer patients miss visits.
What is dental clinic marketing software?
Dental clinic marketing software captures patient enquiries from ads, WhatsApp and your website, makes sure each one is answered and followed up, and reports which campaigns produce booked patients and revenue. salestrack does this on WhatsApp, the channel most patients use, and connects to Dentobees ERP for appointments and billing.
The leak
"Ads bring leads, but few patients."
Every clinic owner we meet says some version of this. The leads are there — they get lost between the ad and the chair.
Staff use their own phones
Nobody knows who replied, who promised a call back, or which patient said "I'll think about it".
Agency reports stop at leads
You see cost per lead, not cost per patient — so you can't tell which campaign actually filled your chairs.
Capture
Every enquiry in one place.
Meta lead ads, Click-to-WhatsApp, Google Ads, your website, Google Sheets and walk-ins — deduplicated by phone, with repeat patients flagged.
- Lead source and campaign on every enquiry
- Repeat enquiries recognised
- Unassigned and Needs reply views
- Works with one clinic or a chain
Enquiries by source · this month Example data
Meta lead ads62%
Click-to-WhatsApp18%
Google Ads9%
Website & walk-in11%
Respond
The right tele-caller, in seconds.
The word "implant" routes to the implants team, "braces" to ortho. The AI agent replies first at night; anything not contacted in 15 minutes moves to the next person.
- Routing by treatment keyword
- AI first reply, day and night
- My day queue for every tele-caller
- Reply-time report for managers
Median first reply by team Example data
Implants team3 min
Ortho team4 min
Front desk7 min
Target5 min
Measure
Cost per patient, not cost per lead.
See revenue and return on ad spend by campaign, treatment and branch. Know which ads fill chairs and which only fill the inbox.
- Campaign › ad set › ad
- By treatment and by branch
- Lost reasons by campaign
- Share a view with your agency
Return on ad spend by treatment Example data
Implants6.2x
Aligners4.8x
Smile makeover3.9x
General1.8x
Chains
Every branch, compared.
Branch filters, branch targets and a branch split of ad spend. Staff see only their branch; owners see everything.
- Branch comparison report
- Branch-wise targets
- Ad spend split by branch
- Roles: all, branch or own
Branch target progress Example data
Kozhikode84%
Kochi71%
Thrissur58%
Kannur46%
WhatsApp templates
Recall, reminders and offers — the patient-friendly way.
Opt-in only, with a "Stop promotions" option on every marketing message. India rates from the salestrack wallet, before GST.
Utility · from ₹0.20
Appointment reminder
Hi {{1}}, this is a reminder of your appointment at Bright Smile Clinic tomorrow at 11:00 am. Reply 1 to confirm or 2 to reschedule.
Marketing · ₹1.20 broadcast
Six-month recall
Hi {{1}}, it's been six months since your last cleaning. Book a check-up this week — tap below to pick a time.
Marketing · ₹1.30 one-to-one
Treatment plan follow-up
Hi {{1}}, Dr. Meera wanted to check if you had any questions about your aligner plan. Happy to schedule a quick call.
Fewer missed visits
Automatic WhatsApp reminders for every patient
- 01A welcome message the moment a patient enquires.
- 02Reminders before the appointment, with a reply to confirm.
- 03Follow-ups after the visit for the next step in treatment.
Patient trust
Marketing that respects patients.
- Opt-in messaging only, with a built-in "Stop promotions" opt-out
- Phone numbers masked for chosen staff roles
- Export and delete only with permission; every action logged
- Built to DPDP, GDPR and HIPAA standards
- Ads sell your clinic, not outcomes — we help you stay within Meta's health ad rules
FAQ
Dental clinic questions
How do dental clinics market on WhatsApp without spamming patients?
Message only patients who opted in, use approved templates for reminders and recalls, keep promotions occasional and relevant, and honour opt-outs immediately. salestrack adds a "Stop promotions" option and blocks sends to opted-out contacts.
What is a good cost per patient from Meta ads?
It depends on the treatment — an implant patient is worth far more than a cleaning. What matters is measuring it per campaign. salestrack shows cost per patient and revenue by campaign, treatment and branch, so you can move budget to what works.
Can my front desk use it without training?
Yes. Staff work from one My day list and the WhatsApp inbox, with in-app guides and videos for every screen. Most clinics are live the same day.
Does it work with Practo or JustDial leads?
[CONFIRM: Practo / JustDial intake availability]. Today, leads arrive from Meta ads, Google Ads, WhatsApp, your website, Google Sheets and walk-ins.
Do I need Dentobees ERP to use salestrack?
No. salestrack works on its own. If you use Dentobees ERP, the two connect so patient data and messages flow both ways.
Can it handle multiple branches?
Yes. Branch filters, branch targets, branch comparison and a branch split of ad spend are built in, and staff can be limited to their own branch.
What is the best CRM for dental clinics in India?
One built for dental workflows: treatment-based routing for implants and aligners, WhatsApp follow-ups, cost per patient by campaign and a link to your practice software. salestrack is made by the Dentobees team, used by 1,000+ dentists.
Can dental clinics in the UAE and Saudi Arabia use salestrack?
Yes. salestrack is used by clinics in India and the Gulf, including the UAE, Qatar, Bahrain, Kuwait and Saudi Arabia.
How do I follow up on implant and aligner leads?
Route them to a treatment coordinator, reply within minutes, book a consult and run a short WhatsApp follow-up sequence after the consult. salestrack automates each step.
Does salestrack send appointment reminders?
Yes, as WhatsApp utility templates. With Dentobees ERP, reminders come straight from your appointment book.
Who makes salestrack CRM?
salestrack CRM is made by Dentobees Innovations LLP in Kozhikode, Kerala, India — the team behind Dentobees, the dental clinic software used by 1,000+ dentists.
How do I contact the salestrack team?
Email info@salestrackcrm.com or WhatsApp +91 80860 14345.